Exploding amounts of data has moved the search for the proverbial needle from the haystack to the hayfield. Level it and deliver outstanding customer experiences.
In our highly connected, digital world, delivering an exceptional digital experience is paramount. Both your customers and your employees won’t tolerate bad digital experiences and are unforgiving of these slights. Sounds harsh, but in a vast ocean of competition, there’s always another wave they can catch, leaving your business behind. In fact, 68% consider it “disrespectful” when brands offer poor digital experiences and 57% of users say brands have only one shot to impress them.
And we’re talking a delay of milliseconds. Think about this: a 100-millisecond delay (the speed of a human eye blink) in load time can lead to a 7% drop in conversion—which can equate to a substantial loss in revenue.
It’s not just about the customers outside your business, but also those being served inside, your end users. The quality of your employees’ digital experience directly contributes to productivity, which impacts customer satisfaction and loyalty.
Sluggish performance in any part of your digital infrastructure will slow performance for users within the organization and end customers interacting with digital platforms.
Tidal wave of applications
Applications are the door to expanding your relationship with customers. This presents 3 key challenges:
1. The number of applications is exponentially growing with 3,700+ new apps every day.
2. Every application experience must be exceptionally frictionless and flawless.
3. It’s beyond human scale to monitor everything that impacts your applications.
Drowning in a sea of data
When it comes to the amount of data produced every day and the impact that has on your IT team’s ability to isolate performance issues and intrusions, “sea of data” is not an overstatement. With so much noise and reacting to every alert, no matter large or small, it can be overwhelming and impossible to see what’s right in front of them. In fact, according to a Cisco AppDynamics’s report, IT professionals spend nearly half of their time investigating and fixing issues, instead of moving business forward.
The lack of visibility, cohesion, and time spent just trying to keep their heads above water affects the user experience, putting your top and bottom lines at risk. Your team needs to see it all to resolve digital experience issues and proactively prevent them.
From "sea" to "see"
To be everything for your customers, you need to see everything. Infrastructure observability enables you to optimize your application performance, innovate for the future, and retain customers through delivering an exceptional digital experience. It puts your IT team at the center of your business success, turning performance into profit with a deeper understanding of user and application behavior.
Infrastructure observability is business observability, enabling you to see what matters most and bring business context to every layer of the tech stack—on-prem, in the cloud, on the public network, and user interface—so you can understand your customers like never before. See data through a business lens as critical information to know what to fix first, rebuild, expand, or get rid of with the overall goal of improving every customer and user experience.
With infrastructure observability, you can:
- Contextualize data, system interactions, and interdependencies, using a single-pane-of-glass dashboard to identify and resolve issues and automate performance optimization.
- Centralize and correlate data and analytics across multiple stacks and domains, enabling IT teams to collaborate in finding and isolating issues and prioritizing steps to optimize performance.
- Get real-time alerts on application security and performance to quickly resolve issues before they impact the bottom line.
- Facilitate incident response collaboration across multiple IT teams and automate infrastructure changes to optimize application performance.
Your technology and data lifeline
Keeping pace with innovation, evolving your technology, and staying ahead of the competition is critical to maintaining your edge in the market. When it comes to the customer experience, tech decisions are business decisions, and every business is a digital business.
As a leading Cisco partner, Procellis delivers the best of both worlds—advanced technology experience and proven business expertise—enabling you to execute on your enterprise vision. The Procellis Development team are experts at configuring systems that leverage AI learning for continuous data enrichment, speed, and improvement. This empowers your teams to drive business performance and deliver profitable business outcomes.
Instead of trying to fit you in a box, we get to know you and your organization to understand your needs and challenges and get to the root of what information is imperative to your business, what is noise, and what has the potential to give you a competitive advantage. Utilizing our single-pane-of-glass dashboard—instead of multiple dashboards with disparate information that never seems to coincide—IT and business leaders gain a thorough perspective and context into how issues are affecting the performance of their business and prioritize tasks for the most impact.
We provide you with a lifeline to:
- Uncover opportunities for advancement
- Keep digital environments operating at their full potential
- Optimize for cost and performance
- Maximize digital business revenue
It’s about time you turned every customer experience into an exceptional one. Procellis can make it happen. While you catch your breath,
schedule a 15-minute discovery meeting and learn more about what we can do for you and your business.
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